Did you know that the real estate software market is growing super fast?
It is expected to increase by 12.8% every year from 2023 to 2030.
And do you know what’s making real estate businesses more successful? Real Estate CRM Software.
This guide will help you understand everything about Custom Real Estate CRM Software Development.
You will learn why real estate businesses need a CRM, the benefits of having a custom one, and the important features it must have.
Whether you want to develop real estate CRM software or just want to know how it works, this guide will simply explain it all.
What is CRM in Real Estate?
Have you ever thought about how real estate agents remember so many clients, properties, and deals?
So, I’ll tell you, they don’t do it all by themselves. Real Estate agents do this all with the help of Real Estate CRM Software.
CRM (Customer Relationship Management) software helps real estate businesses keep track of their clients, automate tasks, and manage properties in an organized way.
CRM software keeps everything in one place instead of using heavy notebooks with numerous details added or multiple Excel sheets.
But why use a custom real estate CRM?
Because every real estate business is different. A custom CRM made the task simpler and easier to match with the requirements. It helps them work more smoothly and get better results.
6 Benefits of Real Estate CRM Software Development
A custom real estate CRM software is like a personal assistant that never takes a rest or breaks.
It helps real estate businesses in many ways. The top benefits are mentioned below:
1. Makes Work Faster & Easier
Real estate agents have a ton of work, calling clients, updating property details, setting up meetings, and more.
Real Estate CRM software helps by automating these tasks, so agents can focus on selling properties instead of getting stuck in paperwork.
2. Helps Manage Clients Better
With a CRM, all client info, like phone numbers, preferences, and past conversations, is stored in one place.
This makes it easy for agents to give a personal touch, which keeps clients happy and leads to more successful deals.
3. Keeps Important Data Safe
Real estate businesses handle a lot of private info, like financial details and property documents.
Custom CRM software can include strong security features, like encryption and password protection, to keep this sensitive data safe from hackers.
4. Gives a Business an Advantage
Most real estate businesses use generic CRM tools, but a custom real estate CRM is designed especially for a business’s needs.
This makes work faster, improves customer service, and helps businesses stand out from their competitors.
5. Saves Money
Yes, developing a custom CRM might be costly at first, but it saves money over the long time.
It helps businesses close deals faster, keep track of leads, and avoid errors, making it a smart investment.
6. Provides More Flexibility & Control
Every business and its requirements are different.
Custom real estate CRM software allows businesses to choose the exact features they need.
This means they can work more efficiently rather than adjusting to a generic CRM system.
Why Does a Real Estate Business Need CRM?
Having a real estate business without CRM software is like trying to sell houses without a phone. It makes things much more difficult to deal with it.
Real estate CRM software helps businesses in many ways, such as:
- Keeping Client & Lead Information Organized – No more lost contacts or missed follow-ups.
- Automating Marketing & Follow-Ups – Automatically sends emails and reminders.
- Tracking Deals & Transactions – All property listings and client details are stored in one place.
- Legal Compliance- Helps businesses follow all real estate laws by storing documents securely.
In short, custom real estate CRM software makes real estate businesses professional and successful.
Key Features of Real Estate CRM Software
Before you develop real estate CRM software, you need to explore what features you have to include in your software to make it more effective and reliable.
Below you can check some of the most important features that any CRM must have:
1. Contact & Lead Management
This feature helps store and organize details of potential buyers, sellers, and investors. Agents can easily find information about past interactions and follow up at the right time.
2. Property Listings & Management
This keeps all property details, like photos, descriptions, and prices, in one place. It helps agents quickly share information with clients instead of searching through multiple files.
3. Calendar & Appointment Scheduling
Booking meetings, showings, and calls manually can be tiring and confusing. With this feature, agents can schedule everything in one place, get reminders, and never miss an important appointment.
4. Email Marketing & Campaign Management
A real estate CRM software for real estate agents makes email marketing easy. It helps agents send automatic emails, track responses, and improve marketing strategies to attract more clients.
5. Document & Contract Management
Handling real estate documents can be tricky, but a CRM keeps everything in one secure place. Contracts, agreements, and disclosures can be stored, shared, and signed electronically, reducing paperwork hassle.
6. Analytics & Reporting Dashboard
Want to know which properties are getting the most attention? Or how many leads turned into successful deals? The analytics and reporting feature provides insights that help businesses make smart decisions.
Steps to Develop Custom CRM Software for Real Estate Business
Did you know that 91% of businesses with more than 11 employees use CRM software to manage their customer relationships?
If you are in the real estate business, a CRM can bring you a bigger change in your work and growth.
However, not all CRMs suit your requirements so you need to focus on custom real estate CRM software development.
Below is the step-by-step guide to developing a customized CRM Software:
1. Requirement Gathering and Analysis
To begin with, analyze why you need real estate CRM software for real estate agents.
List down your objectives and see how a CRM can fix them. Research what competitors are using and identify the necessary features you have to include.
2. Planning and Project Management
Now, create a roadmap. Define the goals, budget, and timeline. A well-structured plan helps avoid delays and unexpected expenses when you develop real estate CRM software.
3. Designing the CRM Architecture
This is the step in which your CRM starts taking its shape. The design should be user-friendly, and efficient. The right architecture makes sure simple navigation and data management.
4. Developing Core Features and Modules
It’s time to develop essential features like lead management, property listing, automated follow-ups, and reporting. Choosing the right technology stack (React, Node.js, MySQL) plays a crucial role here.
5. Integrating Third-Party Services
If you want to connect with property listing sites, email marketing tools, or payment gateways, this step is crucial to integrate with third-party services. It enables external services, making your CRM more powerful.
6. Testing and Debugging
Now, before making it live, test everything. Identify and fix bugs for better user experience. A well-tested CRM increases customer trust and satisfaction.
7. User Training and Documentation
Make sure to provide training, guides, and tutorials to smooth adoption with your team. It is important that your team is aware of how to use it effectively.
Cost To Build Custom CRM Software for Real Estate?
Surely, you are thinking, how much real estate CRM software development cost it will take? Is it budget-friendly or not? Many more questions, right?
So, to guide you, we have explained the factors affecting the development cost. Below you can find the CRM software costs:
| Factor | Description | Cost Range |
|---|---|---|
| Complexity | Features, integrations, functionalities | Basic CRM: $20,000 – $30,000 Advanced CRM: $50,000+ |
| CRM Type | Operational, Analytical, Collaborative, etc. | Varies based on complexity |
| Development Team | Location, experience level | Hourly rate: $35-$100 |
| Development Team | Duration based on features | Basic CRM: ~5-6 months |
| Additional Features | AI chatbots, automation, analytics | Extra $10,000 – $30,000+ |
Choosing the Right Technology Stack to Build a CRM for Real Estate
The technology stack will make your CRM Software more feasible to use and tackle the task. So before starting the software development process, make sure to choose the right technology stack carefully.
I’ve mentioned below some crucial technology and their uses as well.
| Technology | Purpose | Examples |
|---|---|---|
| Frontend | User interface development | React, Angular, Vue.js |
| Backend | Server-side logic and data processing | Node.js, Django |
| Database | Store and manage customer/property data | MySQL, MongoDB, PostgreSQL |
| Cloud Services | Secure data storage and scalability | AWS, Azure |
| API Integration | Connect external tools (email, payment, etc.) | Restful APIs, GraphQL, Swagger |
Conclusion
Custom real estate CRM software helps you manage leads, automate workflows, and close deals faster.
By following the right development process, choosing the right tech stack, and planning your budget wisely, you can build a CRM that truly supports your real estate business.
FAQs
1. How long does it take to develop a custom real estate CRM?
A: It depends on features and complexity, but on average, it takes 5-6 months for a basic version.
2. Can I integrate my CRM with property listing websites?
A: Yes! You can integrate with sites like Zillow or Realtor.com to sync property listings automatically.
3. Do I need cloud services for my CRM?
A: If you plan to scale and store large amounts of data, cloud services like AWS or Azure are highly recommended.
4. Is it better to buy or build a real estate CRM?
A: Buying is faster, but building a custom CRM makes sure it fits your business requirements perfectly.
5. What’s the biggest advantage of a custom CRM?
A: A custom CRM software development automates tasks, improves customer management, and boosts sales efficiency tailored to your real estate business.
RM Mishra
Co-Founder
Developer Bazaar technologies
